Provide data collection that is of the highest quality
Use methodology & tools that will give clients results in shorter turnaround time
Focused on delivering insights & findings that move strategies forward
Provide cost effective quality based research
Interviewing using Paper & Pen or Computer Assisted Personal Interviewing. This 2 methods is very much similar, but for CAPI, the data is directly entered into a computer program instead of first using paper forms.
A quantitative method of market research in which respondents are invited to take part in the predefined tasks and tests, respondents may be pre-recruited or can be intercept recruit, the tests are conducted in a suitable place which can be from public hall to a specialized facility
The interviewer asks questions by telephone and records answers on a computer. CATI automates the interviewees calls, the recall in case of absence and checks quota.
Over the last decade, there has been a major global shift in survey and market research towards data collection, using samples selected from online panels. We take a step ahead by creating our own Online Panel here