What separates a market triumph from a costly lesson in New Product Development? In the dynamic Malaysian context, successful product launches are not random; they share a common DNA built on five key traits. We have seen how some of the big brands are more successful with their NPD than others. We studied these successful […]
Author Archives: Kamarul
07
Oct
Oct
A Framework for NPD Success in Malaysia Bringing our series together, the final piece of the puzzle is execution. How do you systematically integrate the principles of innovation, cultural intelligence, and value into a robust NPD framework for the Malaysian market? A disciplined, phase-gated approach, infused with local insight at every stage, is your blueprint […]
07
Oct
Oct
The Malaysian Consumer’s Calculus We’ve established that “value for money” is a critical pillar for NPD success in Malaysia. But what constitutes “value” is a dynamic and multifaceted equation in the mind of the Malaysian consumer. Moving beyond price points to understand this calculus is essential for positioning your product correctly. For the Malaysian market, […]
07
Oct
Oct
The Art of Cultural Localisation in NPD Any product innovation in Malaysia (Malaysian NPD – New Product Development) must be culturally intelligent. However, this goes far beyond simple translation or superficial symbolism. True cultural localisation is a strategic process that must be embedded from the very inception of your New Product Development (NPD) cycle. It’s […]
07
Oct
Oct
Innovation, Value, and Cultural Intelligence in NPD In the relentless churn of today’s marketplace, stagnation is a silent killer. For brands operating in Malaysia, the discipline of New Product Development (NPD) demands more than just occasional creativity; it requires an unwavering commitment to continuous innovation. This is the baseline for staying relevant. Yet, true success […]
Why Your Brand’s Hue Matters in Malaysia As a market research director with decades of experience in the ASEAN region, I have witnessed both spectacular brand launches and costly missteps. One of the most fundamental, yet often underestimated, decisions is the choice of brand colour. In a culturally rich tapestry like Malaysia, this is not […]