Category Archives: Business

Decoding Malaysian Consumer

decoding malaysian consumer value

The Malaysian Consumer’s Calculus We’ve established that “value for money” is a critical pillar for NPD success in Malaysia. But what constitutes “value” is a dynamic and multifaceted equation in the mind of the Malaysian consumer. Moving beyond price points to understand this calculus is essential for positioning your product correctly. For the Malaysian market, […]

Malaysian NPD Beyond Simple Translation

the art of cultural localization

The Art of Cultural Localisation in NPD Any product innovation in Malaysia (Malaysian NPD – New Product Development) must be culturally intelligent. However, this goes far beyond simple translation or superficial symbolism. True cultural localisation is a strategic process that must be embedded from the very inception of your New Product Development (NPD) cycle. It’s […]