What separates a market triumph from a costly lesson in New Product Development? In the dynamic Malaysian context, successful product launches are not random; they share a common DNA built on five key traits. We have seen how some of the big brands are more successful with their NPD than others. We studied these successful […]
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The Malaysian Consumer’s Calculus We’ve established that “value for money” is a critical pillar for NPD success in Malaysia. But what constitutes “value” is a dynamic and multifaceted equation in the mind of the Malaysian consumer. Moving beyond price points to understand this calculus is essential for positioning your product correctly. For the Malaysian market, […]
The Art of Cultural Localisation in NPD Any product innovation in Malaysia (Malaysian NPD – New Product Development) must be culturally intelligent. However, this goes far beyond simple translation or superficial symbolism. True cultural localisation is a strategic process that must be embedded from the very inception of your New Product Development (NPD) cycle. It’s […]
Market research is an important part of any business plan. It helps you understand how people use products and services, so that you can design better solutions for customers. Market research is one of the most important steps in any business strategy. It allows you to understand your customers, your competitors, and the market in […]