Category Archives: Market Research

Innovation, Value, and Cultural Intelligence in NPD In the relentless churn of today’s marketplace, stagnation is a silent killer. For brands operating in Malaysia, the discipline of New Product Development (NPD) demands more than just occasional creativity; it requires an unwavering commitment to continuous innovation. This is the baseline for staying relevant. Yet, true success […]

In today’s fast-paced economy, businesses in Malaysia are under constant pressure to adapt, innovate, and stay ahead of competition. Whether it’s a multinational brand expanding into Southeast Asia or a local SME trying to build a loyal customer base, one truth remains clear: market research is the backbone of sustainable business growth. Why Market Research […]

Market research is a vital tool for businesses of all sizes and industries. It involves gathering and analyzing data related to a market, including information about customers, competitors, and market conditions. The goal of market research is to help companies understand their customers and the marketplace in which they operate, and to make informed decisions […]