A Framework for NPD Success in Malaysia Bringing our series together, the final piece of the puzzle is execution. How do you systematically integrate the principles of innovation, cultural intelligence, and value into a robust NPD framework for the Malaysian market? A disciplined, phase-gated approach, infused with local insight at every stage, is your blueprint […]
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Why Your Brand’s Hue Matters in Malaysia As a market research director with decades of experience in the ASEAN region, I have witnessed both spectacular brand launches and costly missteps. One of the most fundamental, yet often underestimated, decisions is the choice of brand colour. In a culturally rich tapestry like Malaysia, this is not […]
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In today’s fast-paced and competitive business environment, market research has become an essentialtool for companies in Malaysia to sustain growth, reduce risks, and stay relevant. As the Malaysianeconomy continues to expand and diversify, businesses face increasing challenges such as changingconsumer preferences, technological advancements, and global competition. Market research providesa systematic approach to understanding these dynamics […]