What separates a market triumph from a costly lesson in New Product Development? In the dynamic Malaysian context, successful product launches are not random; they share a common DNA built on five key traits. We have seen how some of the big brands are more successful with their NPD than others. We studied these successful […]
A Framework for NPD Success in Malaysia Bringing our series together, the final piece of the puzzle is execution. How do you systematically integrate the principles of innovation, cultural intelligence, and value into a robust NPD framework for the Malaysian market? A disciplined, phase-gated approach, infused with local insight at every stage, is your blueprint […]
The Malaysian Consumer’s Calculus We’ve established that “value for money” is a critical pillar for NPD success in Malaysia. But what constitutes “value” is a dynamic and multifaceted equation in the mind of the Malaysian consumer. Moving beyond price points to understand this calculus is essential for positioning your product correctly. For the Malaysian market, […]
The Art of Cultural Localisation in NPD Any product innovation in Malaysia (Malaysian NPD – New Product Development) must be culturally intelligent. However, this goes far beyond simple translation or superficial symbolism. True cultural localisation is a strategic process that must be embedded from the very inception of your New Product Development (NPD) cycle. It’s […]
Innovation, Value, and Cultural Intelligence in NPD In the relentless churn of today’s marketplace, stagnation is a silent killer. For brands operating in Malaysia, the discipline of New Product Development (NPD) demands more than just occasional creativity; it requires an unwavering commitment to continuous innovation. This is the baseline for staying relevant. Yet, true success […]
Why Your Brand’s Hue Matters in Malaysia As a market research director with decades of experience in the ASEAN region, I have witnessed both spectacular brand launches and costly missteps. One of the most fundamental, yet often underestimated, decisions is the choice of brand colour. In a culturally rich tapestry like Malaysia, this is not […]
In today’s fast-paced economy, businesses in Malaysia are under constant pressure to adapt, innovate, and stay ahead of competition. Whether it’s a multinational brand expanding into Southeast Asia or a local SME trying to build a loyal customer base, one truth remains clear: market research is the backbone of sustainable business growth. Why Market Research […]
In today’s fast-paced and competitive business environment, market research has become an essentialtool for companies in Malaysia to sustain growth, reduce risks, and stay relevant. As the Malaysianeconomy continues to expand and diversify, businesses face increasing challenges such as changingconsumer preferences, technological advancements, and global competition. Market research providesa systematic approach to understanding these dynamics […]
Market research is a vital tool for businesses of all sizes and industries. It involves gathering and analyzing data related to a market, including information about customers, competitors, and market conditions. The goal of market research is to help companies understand their customers and the marketplace in which they operate, and to make informed decisions […]
Market research is an important part of any business plan. It helps you understand how people use products and services, so that you can design better solutions for customers. Market research is one of the most important steps in any business strategy. It allows you to understand your customers, your competitors, and the market in […]